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Jacob

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The World's Cleanest Protein Bar

Most protein bars are loaded with ingredients you don't want in your body, so we created a truly clean option.

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20g Grass-Fed Protein

No Seed Oils

Nothing Artificial

Real Ingredients

No Seed Oils

Seed (vegetable) oils are hyper-processed, extracted with chemical solvents at high heat causing inflammation in the body. Companies use it to lower costs.

We use nutrient-rich, minimally processed, 100% grass-fed beef tallow, a time-tested fat rich in vitamins and minerals.

Sweetened with Honey

We use pure, organic honey to sweeten our bars.

We take a nutrient-only approach, using ingredients that your body understands. Instead of trying to lower sugar at all costs (artificial sweeteners), we ask "zero sugar, at what cost?"

Nothing Artificial

We believe your protein bar should be a delivery mechanism for essential micro and macronutrients.

Jacob uses real, whole ingredients that nourish your body.

The transformative power of real ingredients.

Our Story

I'm Jake, and I had chronic asthma for a decade. Ten long years of medications and doctors until I discovered the transformative power of real food and authentic living.

Years of uneducated dietary and lifestyle choices had wreaked havoc on my gut (see image: minimal good bacteria = underlying cause of various health problems).

Within three months of cutting out junk-filled food, my asthma disappeared. So I took the foods that helped me heal and created the Jacob Bar.

But my journey was much more than food swaps. It was a mindset change. An identity shift... I held the potential to be my best self. And that's what Jacob stands for: the best you.

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We raised the bar on quality.

Food with higher standards